Website Checkup
How healthy is your online presence?
Ten quick yes-or-no questions about how customers find you, reach you and hear from you online. See your score right away, then unlock a fix for every gap.
Question 1 of 10
- Answer 10 quick questions. It takes about two minutes.
- See your score and where the gaps are.
- Unlock a fix for each gap, and get a copy by email.
What the checkup looks at
Each question covers something that helps customers find you, trust you or reach you. Here's what each one is looking for.
- Google profile
Is your Google Business Profile complete and up to date?
Hours, phone, website, photos and services, all correct. Search your business on Google Maps to check.
- Works on phones
Does your website work well on a phone?
Open it on your phone: is it quick, easy to read, and can you tap every button without zooming?
- Easy to book or contact
Can customers book or contact you online in a couple of taps?
A booking button, a contact form, or tap-to-call and email links, right on your homepage.
- Reviews
Do you ask happy customers to leave you a review?
A quick ask after a great visit, plus a short link or QR code, is all it takes.
- Easy updates
Can you update your own website (hours, prices, photos) without waiting on someone?
Small changes should take minutes, not a week of emails.
- Visitor tracking
Do you know how many people visit your website each month?
A free tool like Google Analytics shows how many people visit and where they come from.
- Clear answers for AI search
Does your website clearly answer the questions customers ask most?
Prices, services, the area you serve, hours, how to book. Clear answers help customers, and AI search tools like ChatGPT and Google's AI Overviews can quote them.
- Customer emails
Do you collect customer emails so you can stay in touch?
A simple signup on your site or at checkout, with their OK to email them.
- Social media
Do you post on social media at least once a month?
Facebook, Instagram, TikTok: wherever your customers hang out. Fresh posts show you're open and active.
- Fast and secure
Does your website load fast and use HTTPS (the padlock in the address bar)?
Look for the padlock next to your web address, and check that pages open in a couple of seconds.
Website Checkup FAQs
What is the Website Checkup?
Ten quick yes-or-no questions about how customers find you, reach you and hear from you online. You'll see a score out of 10 and where the gaps are, straight away.
Do I need a website to take it?
Nope. A few questions are about your website, and if you don't have one, just answer no. That's a gap we can help with.
What does "Not sure" mean for my score?
It counts as a gap. If you're not sure something is working, it's worth a look, and the fix for each gap tells you how to check.
Is it really free?
Yes! Your score and your gaps are free to see. If you want the fix for each gap, we'll ask for your name and email so we can send you a copy too.
How is this different from the Free Website Audit?
The Checkup asks you questions, so it covers things a robot can't see, like whether you collect customer emails. The Free Website Audit runs automatic checks on your actual website and Google listing.